FEATURED PROJECTS
The Dual Pursuits series highlights Army Reserve soldiers balancing military service with successful civilian careers, illustrating how each role strengthens the other. Over the course of three years, I led editorial, motion design, and brand stewardship across 13 documentary-style films and 26 social videos, crafting authentic, character-driven stories that humanized the Army Reserve while reinforcing its value to prospective recruits and active soldiers.
The AbbVie All Employee Meeting (AEM) opener series transformed annual business priorities, milestones, and company-wide themes into emotionally driven films designed to engage and inspire employees around the world. Across five consecutive years, I led the editorial, motion design, and post-production of the series, with my role expanding into concept development and creative direction for the 2024–2026 films. Throughout the series, I helped evolve the visual language year over year while maintaining a cohesive connection to the AbbVie brand.
The High Steaks campaign brought Certified Angus Beef® and Joel McHale together for an unexpected culinary adventure, combining cinematic storytelling, comedy, and food to take the steakhouse experience to new heights. I led the editorial and motion design across the campaign’s initial hero film—delivered within 24 hours of receiving the footage—and a series of social-first nano docs and supporting content, establishing a cohesive creative language that helped the campaign extend across digital, social, and earned media.
