Matt Black

A Bit More About Me

Storytelling has been the thread connecting every stage of my life.

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Long before I knew what motion design was—or that I could build a career creating content for some of the world's biggest brands—I was finding ways to tell stories. As a kid, that meant theater and musicals, playing in and leading bands, writing music, and grabbing a camera with friends to shoot videos I’d spend hours teaching myself to edit.

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By middle school, I was creating video content for my church, a role I continued throughout high school. Along the way, I built and led bands for my school, church, and my own projects. Those experiences taught me something that's shaped my entire career: great creative work isn't just about technical skill—it's about connecting people through emotion, collaboration, and a shared vision.

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Early in my career, designing interior and exterior remodeling concepts sharpened my eye for design, composition, and problem-solving, but my passion kept pulling me toward video and motion.​​

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That led me to Monumental Sports & Entertainment, where I joined as a Junior Motion Graphics Designer. Within my first year, I was leading and mentoring junior animators while creating broadcast graphics, in-arena content, and digital campaigns for the Capitals, Wizards, Mystics, and other Monumental properties. It was there I realized I loved building teams just as much as building creative.

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When the pandemic eliminated my role, I leaned into freelance work, including the opportunity to design and build a social graphics package for the National Academy of Television Arts & Sciences (NATAS), the organization behind the Emmy Awards—a full-circle moment for someone who had admired the Emmys throughout my life.

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Soon after, I joined FleishmanHillard's Washington, D.C. office as its sole full-time editor and animator. What began as a one-person video department grew into a team I helped build and lead, eventually becoming one of the most recognized creative groups across the FleishmanHillard network and partnering with teams and clients across industries.

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Today, as a Senior Motion Designer & Editor with Omnicom Production, I lead editorial, motion design, and creative direction for some of the world's most recognizable brands across healthcare, consumer products, hospitality, food & beverage, government, and beyond.

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Throughout it all, one thing has remained constant: I love helping people tell stories that matter. Whether it's a national campaign, documentary, social-first series, or a single frame of animation, I believe the best creative work doesn't just look beautiful—it creates emotional momentum. It makes people feel something, remember something, and ultimately take action.

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For me, that's what great storytelling has always been about.